Shi Yuzhu


In 1997, a well being dietary item was launched in China's nascent nutritional supplement market. Blue packing containers of " Nao Bai Jin” (literally " Mind Platinum”) overloaded the convenience stores, supermarkets and drug shops all across the region, together with relentless marketing in prime period television. The item is said to be made up of a unique ingredient called melatonin that has wholesome effect to the brains together been made well-liked in developed regions like North America and Western European countries.

With " Nao Bai Jin” becoming a well-liked gift when it comes to in non-urban areas, persons began to question who's responsible for the enormous success of this straightforward product. In 2000, several media reported that the mastermind behind the product was a software program engineer known as Shi Yuzhu. The company he founded, the Zhuhai Huge Group, increased to countrywide fame at the begining of to mid-1990s, but chop down to personal bankruptcy in 1997. Shi was ranked by Forbes while the eighth wealthiest person in Chinese suppliers in 95 and was idolized while the unit entrepreneur by the public. His meteoric climb can only be equaled to his amazing failure if he incurred a debt of over 250 million RMB within a length of five years. Soon after, Shi staged probably the most remarkable comeback in history with all the launch of Nao Bai Jin, which in turn generated billions in revenue. Since then, Shi has created various other successful item franchises inside the health and wine beverages industry, and founded a web games business that went public for the NASDAQ in 2007. Rumor has it that Shi is now moving into the financial sector, after he made personal purchases of two neighborhood private banks.

Throughout his profession, Shi Yuzhu has created several successful ventures. For the purpose of this kind of assignment all of us will emphasis primarily on the Nao Bai Jin organization, as it designated an extraordinary new venture journey led by a more seasoned, tactful Shi Yuzhu. To that end, our group carried out secondary research and read through a number of biographical publications ahead of we frequented Goldpartner Biotech, a subsidiary of Giant Group, on May 26, to interview Shi Yuzhu's second-in-command, Ms. Cheng Chen, who has performed alongside Shi for over sixteen years.  . Part IVenture Story

Shi Yuzhu came to be on Sept 12, 62 in Huaiyuan, a small metropolis in Anhui province. This individual lived in this kind of small town for 18 years until he managed to graduate from Huaiyuan High School. Shi then extended his study in Zhejiang University which can be located in Hangzhou.

While studying in Zhejiang University, Shi majored in Mathematics. Initially, he aspired to become a mathematician, but after the first semester he noticed that his classmates were almost all as shiny as him, and Mathematics was more difficult than he believed. He realized that his wish could not come true, but nevertheless, this individual still harbored the idea to perform something amazing.

After away from Zhejiang College or university, he began to work at Record Bureau of Anhui Region. Not long following, the seniors at the Statistical Bureau directed Mr. Yuzhu Shi to Xi'an Statistical College. During your stay on island, Shi analyzed under a north american professor who was nicknamed the daddy of sampling survey. Because fate could have it, Shi learned modern methods of testing survey underneath his tutelage, though not being aware of that this knowledge would be so important to him in future.

When ever Shi went back from the Record College, this individual persuaded his superior to purchase a computer, which has been rare in those days in China and tiawan. With this computer, Shi began to master programming by himself. He developed a software system which helped to analyze the information collected coming from sampling review. With the help of the program, he may easily tell what kind of goods the peasants with salary more than 400 RMB would like to buy and what their particular consumer attributes were. This kind of software was so effective that it was implemented by many different provinces. Based upon the data he got via his conditional software, Shi published a number of articles over a reputable academic journal. 1...