Services Part 1

Providers Chapter 1 06.09.2019
 Services Part 1 Essay

Services Marketing 7e,  Global Edition

Chapter 1:

New Perspectives On

Marketing in the

Service Economy

Slide © 2010 simply by Lovelock & Wirtz

Services Marketing 7/e

Chapter you – Webpage 1

Overview of Chapter 1

 Why Study Services?

 What are Services?

 Marketing Challenges Posed by Services

 Extended Marketing Mix Required for Services

 Integration of Marketing with Other Management Functions  Developing Effective Service Marketing Strategies

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Companies Marketing 7/e

Chapter one particular – Site 2

Sometimes you just want to say thank you�

#TDThanksYou

 http://www.youtube.com/watch?v=bUkN7g_bEAI

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Services Marketing 7/e

Chapter 1 – Page 3

Why Study Services?

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Services Promoting 7/e

Phase 1 – Page some

Why Study Services?

 Services dominate most economies and are growing� speedily:

Services account for more than 60% of GDP worldwide

Almost all economies have a substantial service sector

Most new employment is provided by services�

Strongest growth area for marketing

 Understanding services offers you a personal competitive� advantage

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Services Promoting 7/e

Part 1 – Page a few

Services Dominate the Global�

Economic climate

Contribution of Service Industries to GDP Globally

Manufacturing 32%

Services 64%

Agriculture 4%

Source:  The World Factbook 2008,  Central Intelligence Agency Slip © 2010 by Lovelock & Wirtz

Services Promoting 7/e

Chapter 1 – Page six

Estimated Size of Service Sector

in Selected Countries

Jersey (97%),  Cayman Islands (95%),  Hong Kong (92%)

Bahamas (90%),  Bermuda ( 89%),  Luxembourg (86%)

USA (79%),  Fiji (78%),  Barbados (78%),  France (77%),  U. T.  (76%) Japan (72%),  Taiwan (71%),  Australia (71%),  Italy (71%) Canada (70%),  Germany (69%),  Israel (67%)�

South Africa (65%),  Brazil (66%),  Poland (66%)

Poultry (63%), Mexico (62%)

Argentina (57%),  Russia (55%)

Malaysia (46%), Republic of chile (45%)

Indonesia (41%),  China (40%)

Saudi Arabia (35%)

10

twenty

Services while Percent of GDP

40

40

60

60

75

80

80

Source:  The World Factbook 2008,  Central Intelligence Agency Go © 2010 by Lovelock & Wirtz

Services Marketing 7/e

Phase 1 – Page several

Value Added by Service Industry�

Categories to U. S.  GDP

Business Services�

12%

Transport,  Utilities�

&  Communications

9%

COMPANIES

Wholesale &  Retail�

Trade 12%

Resource:  US Bureau of Economic Analysis,  Industry Economics Accounts,  2007� Slide © 2010 by Lovelock & Wirtz

Services Advertising 7/e

Phase 1 – Page 8

NAICS:  New Way to Classify &

Analyze the Service Economy�

 NAICS—North American Industry Classification System 

Classifies industries in the economic statistics of USA,  Canada & � Mexico

Replaces old SIC codes in USA

Captures huge array of new service industries,  each with its own� NAICS code

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Services Advertising 7/e

Phase 1 – Page on the lookout for

NAICS Codes of Newer Service

Industries Not Profiled By SIC

 Casino Hotels

 HMO Medical Centers

 Continuing Care Retirement�

Communities

 Industrial Design Services

 Diagnostic Imaging Centers

 Investment Banking and Securities�

Dealing

 Diet and Weight Reducing Centers

 Management Consulting Services

 Environmental Consulting

 Satellite Telecommunications

 Golf Courses,  Country Clubs

 Telemarketing Bureaus

 Hazardous Waste Collection

 Temporary Help Services

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Services Marketing 7/e

Chapter 1 – Page 12

Why Study Services? �

Most new jobs are generated by services

Fastest growth expected in knowledge­based industries

Significant training and educational qualifications required,               �             but employees will be more highly compensated

...

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